In The MEdia
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Using dynamic creative in advertising – whether radio, Out of Home (OOH) or TV – allows a brand to speak to its audience in the way that they want, providing consumers with more reactive and relevant content. With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R48bn by the end of 2023.
As South Africans, we’ve got a lot on our plates. From managing the daily crime and corruption to living without power for hours on end, as well as skyrocketing food and petrol prices, just getting through the rigmarole of day-to-day life could be good enough reason for a major sense of humour failure.
Using dynamic creative in advertising — whether radio, Out-of-Home (OOH) or TV — allows a brand to speak to its audience in the way that they want, providing consumers with more reactive and relevant content, says the team at Ivie Media. The team here considers how brands can elevate their advertising to reach their audiences.
South Africa is home to an estimated 2.6 million micro, small and medium enterprises, employing upwards of 50% of the working population and contributing 39% to overall Gross Domestic Product.